Company Review
Proprietor: BaoWang Xu
HIGFRA is a drinkware manufacturing brand that offers a range of products across various eCommerce marketplaces, including Amazon and eBay. However, there is very limited publicly available information about the brand. Unlike most established companies, HIGFRA lacks an official website or social media presence, making it difficult for potential customers to gather insights into its operations, mission, or product details beyond what is listed on third-party marketplaces.
The brand has been officially registered with the United States Patent and Trademark Office (USPTO) since 2019, under the registration number 5990978. This suggests that the brand is legally recognized in the U.S. However, a closer look reveals that the applicant and brand owner, BaoWang Xu, is based in China. This raises questions regarding whether HIGFRA operates as a U.S.-based entity in name only while manufacturing and possibly managing its business operations from China. Several of its drinkware products explicitly state "Made in China" on their packaging, confirming that production occurs overseas.
Among the four major drinkware products sold by HIGFRA on Amazon, only one product—the JIFAR Smart Multi-Intelligence Electric Wine Aerator—has a UPC code (602401059856). However, upon investigation, this UPC code is linked to Monumental Recordings, a music company based in Nashville. This is an unusual association between a drinkware product and a music company.
BaoWang Xu
501, West Block, Xincheng Building,
Shennan Middle Road, Futian District,
Shenzhen, Guangdong
China – 518031
Email: us@chanfone.com